Cork's RedFM has teamed up with the Gaelic Players Association, the Road Safety Authority and the Gardaí in an effort to save Cork lives on the roads this Christmas.
The new campaign is asking motorists to consider how they can improve their own driving to prevent more deaths on the roads.
So far this year, 12 people have died on Cork roads prompting the RSA and the Gardaí to remind motorists to take care on the roads in the dark Winter mornings and nights and to drive according to the weather conditions.
The road safety campaign, supported by Cork's RedFM, is urging all motorists to prioritise their performance behind the wheel and maintain absolute focus when driving.
Speaking to RedFM News, Tom Parsons from the GPA is urging people to stay focused on the road especially during the Christmas rush:
"Coming up to Christmas period of time where a lot of people are engaged in a lot of social activity or meeting families or meeting friends, there's an influx of weddings, and we're really asking people to drive to, you know, completely separate social events that drink involves driving, not only under life, but you know, even the day after."
