A new study by Guaranteed Irish says consumers would be encouraged to shop Irish if product labelling was clearer and included details such as the exact location of production and where the ingredients are sourced.
The study says 79% of consumers agree that buying from Guaranteed Irish businesses supports a sustainable economy, with 69% saying that buying Irish helps to reduce their carbon footprint.
A separate study found that 83% of people would be influenced to buy a product displaying the Guaranteed Irish 'G' symbol.
CEO of Guaranteed Irish Brid O’Connell says Food and Drink month will get underway in Cork today:
"Ireland’s food & drink sector is a vital industry which is worth over €2.2bn to the economy, so it’s crucial that we encourage consumers to continue to buy locally sourced products from Irish suppliers each week. We know buying local reduces carbon footprint and promotes sustainability, so we are urging more Irish consumers to look out for the Guaranteed Irish ‘G’ when doing their weekly shop which signifies quality, Irish produced products."
