The Cork County Hurling Championships are to be sponsored by Co-Op Superstores.
The Cork County Board confirmed the news this morning, ahead of the start of the championships on Friday.
"This is a very exciting partnership, and particularly welcome this year as we launch our new county championship structure," said Cork County Board Chairperson Tracey Kennedy at this morning's launch.
"The Co-Op Superstores brand has roots in almost every community across our county and is a particularly fitting sponsor for our County Hurling Championships.
"I look forward to a hugely exciting and attractive programme of games ahead and it is fantastic to have Co-op Superstores on board with us.
"My thanks to everyone involved in making this happen.”
