Sports retailer Sports Direct has announced a five year sponsorship deal with Cork GAA.
The partnership will see Sports Direct sponsor the senior, U20 and minor hurling and football teams.
The new Cork jersey will be on sale exclusively at https://ie.sportsdirect.com/ until such time as sports retailers nationwide reopen - remaining a Sports Direct exclusive for the first three weeks after the reopening of stores.
Speaking on today's launch, ,Cork GAA CEO Kevin O'Donovan said "We are delighted to welcome Sports Direct on board as the new sponsor of Cork GAA. We are really looking forward to working with them over the coming years and look forward to seeing our teams back in action in this fantastic new jersey in the future.
"The commercial relationship with Sports Direct is part of Cork County Board’s wider One Cork initiative, which will drive future success for Cork GAA both on, and off, the field. By putting the three pillars of clubs, schools and countytogether on the jersey, we want to show every player of every age that they are part of this shared future.”
