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PrettyLittleThing advertisement banned due to 'sexually suggestive' images of 16 year old model

RedFM News
RedFM News

12:29 10 Aug 2022


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Britain's advertising watchdog has banned a Pretty Little Thing ad which showed sexually suggestive images of a 16-year-old model.

The fast fashion retailer used pictures of Alabama Barker on their website in June.

Pretty Little Thing says it didn't intend to sexualise Alabama and the ad was intended to spread a message of body positivity, by encouraging young women to embrace their bodies.


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