The Cork home of Munster Rugby has been renamed.
Virgin Media and Munster Rugby have announced that Musgrave Park will now be known as Virgin Media Park.
The sponsorship deal was announced today and will run for five years.
As part of the agreement, Virgin Media will have total and exclusive ground naming rights, along with extensive branding at the venue. Virgin Media will also become the telecommunications and broadband sponsor of Munster Rugby.
Ian Flanagan, CEO of Munster Rugby, said: “We are delighted to announce this new partnership with Virgin Media. Given how special Musgrave Park is, and the meaning it has to Munster Rugby and our community in Cork, we feel the new link between the venue and Virgin Media will work really well. We look forward to working with Virgin Media on maximising what we do at this iconic rugby, sports and community venue over the coming years.”
Tony Hanway, CEO of Virgin Media Ireland said: ““We are delighted to team up with Munster Rugby and continue our commitment to investing in Cork and the wider Munster region. Munster Rugby and Virgin Media share the same values of community, teamwork and excellence. We are thrilled to be supporting the Munster team and their ultra loyal fanbase, which is so renowned across the Rugby world. We look forward to seeing many more special sporting memories created on the field of play at Virgin Media Park.”
Pictured at the announcement are, from left, Kate Flannery, Alex Kendellen, Virgin Media Ireland chief executive Tony Hanway, Niall Scannell, Munster Rugby chief executive Ian Flanagan, Stephen Archer and Abbie Salter-Townshend. Photo by Brendan Moran/Sportsfile
