Artificial intelligence is leading to a "dangerous" rise in deep fake videos being shown in Ireland.
People can take video clips of politicians and celebrities, and change what they're saying, in order to manipulate viewers.
Recent examples include Leo Varadkar appearing to endorse a cryptocurrency scheme.
Tech Editor with the Irish Independent, Adrian Weckler is concerned about the dangers:
"Typically, you see these on social media platforms like Instagram, YouTube, X, and the issue for those platforms is that they wait for somebody to complain or flag those AI videos before they take them down. But it's like Whack-a-Mole, because with a scam ad, like all fake celebrity ads, they'll just keep sticking them up and hope that some people will fall victim to these scams involved".