It's set to cost up to €86,125 for a 30-second ad during this year's Toy Show, or €2,870 per second.
The prime slot includes three mentions on Ryan Tubridy's morning radio show, as well as an ad spot on the Sunday afternoon repeat and one on the RTÉ Player.
The Irish Times reports the cost of ads during the Toy Show rose by 10% between 2020 and 2021, but this year's most expensive package is the same rate as last year.
