Red meat has been labelled a cancer risk by the EU.
It's new food promotion policy for 2022's also urging consumers to shift to a more plant-based diet.
It says the move would help increase sustainable production.
President of the Irish Farmers Association, Tim Cullinan, says it's concerning.
"I think it's very important here that there is a balance.
"The one thing that we've seen throughout the pandemic is a shift back to meat produce.
"What I'm very concerned about, and we've seen this in other issues more recently, is the EU using a threat like this to and its ultimate goal is around climate change and reducing emissions."
