The IFA is warning dairy farmers are "near breaking point" as supermarkets slash the price of milk.
Four of the largest retailers in Ireland have announced price cuts this weekend.
Lidl, Tesco, Aldi and Supervalu have all announced that the price of 2 litres of milk in-store will drop by 10 cent, according to reports this morning.
While it'll come as welcome news for shoppers, the Irish Farmers' Association has been warning against such a move.
It says cuts to the price of milk so far this year have already amounted to an average loss for dairy farmers of 50 thousand euro.
The chair of its Dairy Committee, Stephen Arthur, says they simply cannot sustain any more price cuts.