Problem drinkers are going without essentials like food and heating because of minimum unit pricing.
That's according to new research from Scotland's health body, who introduced the policy in 2018 - four years before it was rolled out here.
The study found heavy drinkers spent almost 30% less on food and utility bills.
Head of Addiction Services at St John of God's Hospital, Professor Colin O'Gara, says policy has to be of benefit to the broader population, not just problem drinkers:
"I think there's always going to be a cohort of individuals that will prioritize getting alcohol over other basics. That will always be the case, that's the nature of addiction in its severest form. We have to look at measures that are going to work over a population reducing harm, there's no question about that."