National Slow Down Day is now underway.
It began at 7 am and runs through to 7 tomorrow morning.
There'll be a more visible Garda presence on roads across the country as they remind drivers of the dangers of speeding.
It comes after a continued increase in road deaths, with 127 people killed in road collisions so far this year.
10 have people lost their lives on Cork roads in 2023.
Assistant Garda Commissioner for Roads Policing, Paula Hilman says August has been especially difficult:
"We've seen a really tragic month where 25% of a deaths occurred in the month of August. Internally we sent out operational order for National Slow Down Day. When I signed that operational order on the 15th August, there had been 105 road deaths on Irish roads - and today there has been 127. That is really stark".