Penneys has launched its first collection of Menopause clothing.
The new range includes nightwear, underwear and base layers, all made using anti-flush technology, cooling yarn, odour control, and temperature control designed to relieve symptoms such as hot flushes and sweating that are associated with menopause.
The fabric in the collection regulates body temperature by using a complex mix of yarns. The fabric absorbs heat from the surface of the skin during hot flushes then releases warmth during the chill that follows. The innovative material also prevents excess moisture, controls odour and has an anti-bacterial coating, leaving the wearer feeling fresh during the day or helping aid a more comfortable night’s sleep.
Ann-Marie Cregan, Trading Director at Primark said:
“We are aware of the many different challenges the menopause can present to women. As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this. This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes. We’re very proud to offer customers a range that really works at prices that as many as possible can afford and we hope it will help women to look good and feel good everyday”.
