Penney's is slashing the price of children's clothing.
Its announced price cuts to hundreds of kids essentials like t-shirts, leggings, hoodies and pyjamas in the Autumn/Winter collection.
The cut-price clothing will land in Penney's 37 stores nationwide from the end of this month.
Commenting on the move, Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: “For so many people across Ireland, household finances continue to be stretched, and we know that great value matters now more than ever to our shoppers.
"At Penneys, price leadership is in our DNA, and we are committed to protecting that for our customers - when they visit a Penneys store, we want them to be confident that they will find the best value there.
"For families across the country, kids’ clothing is an essential purchase, and getting ready for a new school year can be a really expensive time. We want to help ease some of that pressure for our shoppers, by lowering the prices on hundreds of our kids’ essentials, while continuing to offer the same great choice and quality that Penneys is known for.”
