A new road safety targeting young men who drive on rural roads is being rolled out by the Road Safety Authority.
There has been an alarming rise in the numbers dying on our roads this year with the death toll standing at 102, with 12 of those fatalities on Cork roads.
The RSA say the 16 to 25 year age group has seen the highest number of road deaths.
Speaking to RedFM News, David Martin from the RSA says they urgently need to get the road safety message through to this age demographic:
"There's a disproportionate number of fatalities on rural roads, typically the 80 kilometers or 100 kilometers per hour roads, and a disproportionate number of them are men, young men. I think if you look at the fatalities, that's about more than two to one in terms of male female breakdown".
