The Taoiseach has heard that Cork is to position itself as a sustainable tourism destination as part of recovery strategy
Visit Cork announced their ambitious plans to aid Cork’s tourism recovery and grow visitor numbers in the region at an event addressed by Taoiseach Micheal Martin at Fota Island Hotel and resort .
Cork’s tourism and hospitality industry, supported an estimated 22,500 jobs in the region before the Covid-19 pandemic and plans are now underway in the sector to drive job creation, economic development, and to help the industry to get back to those levels over the next year or so
Speaking at the event the Taoiseach told delegates that tourism has much to offer in supporting sustainable growth
Evelyn O’Sullivan from Visit Cork told RedFM News that there will be a more consistent approach to marketing the region’s unique experiences and offering as well as increasing their annual marketing spend to €1 million to promote Cork to leisure and business tourists:
“We’re going to showcase how unified we are and becoming even more unified as a group in Cork. I suppose both between our partners and of which is as I said, Failte Ireland’s, Cork city and county council, Cork chamber, Cork airport and all of the hotel Federation’s are the whole of the hotels in the cork and branch of the hotel Federation. Like we’re hugely unified group. And now more than ever, that’s hugely important.”
The event, which was addressed by Taoiseach Micheal Martin, was the first in-person tourism briefing in Cork since March 2020 due to Covid-19 restrictions.