A 10-year-birthday for the Wild Atlantic Way and promoting Ireland as 'the home of Halloween' are just some of the ways Tourism Ireland will market Ireland abroad this year.
But visitors will also face potential constraints when it comes to accommodation, with hotel-availability down, due to the demands for refugee accommodation.
Tourism Ireland CEO Alice Manseragh says the plan to tackle that, is to promote the regions - and seasons - that do have capacity to grow:
"12% of registered accommodation is out of use by tourism at the moment for humanitarian purposes. That rises to 20% if you consider unregistered accommodation, and then we've also got regulation coming in to focus on short-term lets, aiming to move more of those holiday listings in cities for example, back into long-term housing. The societal needs here are well understood".
