RedBusiness - Episode 5 - CHANGING FACE OF DIGITAL Niamh Sweeney, Facebook Judy Hopkins, Hopkins Communications Frits Potgieter, GM Imperial Hotel Rachel O'Connell, Travel Counsellors Ireland

On episode 5 of Red Business, we speak to Niamh Sweeney from Facebook about how social media has redefined the advertising industry. We speak to Judy Hopkins of Hopkins Communications, Frits Potgieter of the Imperial Hotel and Rachel O' Connell from Travel Counsellors Ireland about how their respective Cork based businesses have found success through adapting to the changes in digital marketinmg and advertising.